![]() You will want to review what you have noted here as you work through your marketing plan. Capture the factors you believe are relevant in each of the four areas. Don’t be concerned about elaborating on these topics at this stage bullet points may be the best way to begin. You will then note the external opportunities and threats that may affect the organization, based on your market and the overall environment. The SWOT analysis begins by conducting an inventory of internal strengths and weaknesses in your organization. ![]() ![]() Assessing your firm’s strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. The SWOT analysis is a valuable step in your situational analysis.
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